My dad Sterling met Kevin almost 20 years ago and created a platform to provide undiscovered artists the chance to play live with the Ernie Ball Battle of the Bands.
Heading into the 19th Ernie Ball Battle of the Bands, we’ve built a massive groundswell of loyal customers and fans through our activation, stages, and platform.
Rarely do you find great friends, who share a common vision and have the ability to make a difference. I know I can say, there hasn’t been a more significant marketing vehicle for Ernie Ball.
– Brian Ball, Ernie Ball
The partnership we’ve created with Rockstar Mayhem Festival has been invaluable. With an ever-growing captive audience each summer, we’ve been able to reach not only our core consumers, but introduce innovation and new flavors to new consumers as well.
In 2008, in the festival’s year of inception, Rockstar Energy offered a portfolio of nine flavors. Today, Rockstar has grown to offer twenty-seven flavors.
Each year, we look forward to spending the summer on the road with a new group of bands and meet all the fans and our loyal consumers.
Chelsea Coffe, Music Marketing Manager , Rockstar
KLG is always an absolute pleasure to work with for a variety of reasons. They communicate well, deliver whatever we come at them with and are ultimately good people that have our best intentions at heart. They also take care of our specific needs and unique tactics to get kids to interact with our on site presence. Basically, we feel like they are an extension of our organization and think the world of them. KLG group knows how to put together an event from soup to nuts. They work with partners ethically and transparently to deliver an experience that anyone can walk away from feeling good about. Ultimately, the KLG team wants whomever they work with to be successful and come back for years to come…just like PETA has.
– Ray Harkins, Senior Strategic Partnerships Manager PETA
For 15 years, we’ve collaborated with KLG at some of the country’s most vibrant and relevant youth events. From our prior partnership at the Van’s Warped Tour to our current partnership with Player Omega gaming and esports tour, KLG has helped truth connect with youth culture. truth has helped drive the teen smoking rate down from 23% in 2000 to an all-time low of 3.7% in 2019 and we’re confident that our work with KLG has contributed to this success.
– Michael Coursey, Senior Brand Director of Truth
Kevin is an innovator, millions of people have seen his vision and thousands of bands have had a chance to live their dream through his.
We would not have grown the way we have without the Vans Warped Tour and Kevin Lyman’s beliefs and passion.
– Steve Van Doren, Vans, Inc
While the KLG team is recognized as the gold standard in creating legendary music experiences, they are also champions of social change who have tirelessly used their platform to directly connect millions of music fans to non-profit organizations. This second – and often under recognized – pillar of KLG is uniquely responsible for our longevity and growth.
Since 2006 To Write Love on Her Arms has sought to build a better bridge to connect people who struggle with mental health challenges to options for hope and help. With the help of KLG, we have been able to connect hundreds of thousands of people to mental health resources and donate over $2.5 million to avenues for treatment and recovery. Even though our story has taken many unpredictable turns and tangents, it is easy to identify KLG as a consistent catalyst for our outreach.
At every event we attend, we hear someone say, “I remember learning about TWLOHA at Warped!” We often hear from people who credit their sobriety, their health, and even the continuation of their life to a chance encounter with us at Kevin Lyman event.
– Chad Moses, Director of Outreach and Experience, TWLOHA
Our six-year partnership with KLG and Vans Warped Tour was such a fun and rewarding experience. With the help of Kate and her team, Cool Gear was able to hit the ground cross country and spread the word about sustainability.
Each year was a better experience than the last and we couldn’t have done it at such full capacity without KLG. The on-site experience is unparalleled when it comes to festivals. Communication is on point and when you have to pivot, KLG doesn’t skip a beat. We couldn’t have imagined a better partner for our Brand.
Thanks for helping us keep the crowds hydrated and for taking us along for the wild ride that is Vans Warped Tour!
Maryann McClellan, Marketing Manager, Cool Gear
As one of the newest and youngest partners, Electric Standard accelerated its steady growth with KLG’s experience, network and guidance.
The entire team is a dream to work with and can always be counted on to offer up creative solutions, timely responses, early engagement with newly formed events and partners, and general growth strategies within the music and brand communities.
Mike Banat, Electric Standard Co
Epitaph has worked with the KLG team from the very beginning & they were instrumental in the label’s growth when the partnership first started.
Whenever we’ve been able to work with KLG on an event, we know we’re going to get direct access to all of the top tier fans in any given city. Their approach to new marketing strategies makes them an easy team to work with because they aren’t afraid to try anything.
Everyone on their team is extremely detailed, organized & reliable. When we’re working on an event together, I’m able to focus on my activation & leave the rest to their team.
Felicia Risolo, Director of Marketing, Epitaph
Fearless Records has been a proud partner with KLG dating back to Vans Warped Tour’s infancy all the way to the current day. The passionate DIY spirit dedicated to an innovative approach to entertainment, artist development and community has been a bonding force for what we do at Fearless and what drives KLG, and will continue to be.
Jenny Reader. President + Chief Creative Officer, Fearless
The KLG has a unique ability to authentically resonate with young audiences and diverse brands. These are the students we serve and the industries where our graduates work, so from day-one it was a natural fit to partner together. Our multi-year relationship with KLG has been centered on caring about our shared community of young creatives. Whether it was building internships and employment opportunities for our alumni to work behind the scenes during the largest traveling music festival in the United States – Vans Warped Tour, or kicking off the tour live from our campus with educational lectures and live performances, Kevin and his team have always gone the extra mile. Their attention to detail and industry insight is second to none, but it’s their willingness to embrace new ideas and to work collaboratively that continues to drive our relationship to this day.
– Jessica Ray, Director of Advertising
Since 2013, Hope for the Day has partnered with KLG to break the silence around mental health and suicide all around the world. HFTD’s theory of “meeting people where they are at and not where we expect them to be” has been super impactful at concerts, festivals and cultural events that allows us to easily plug in and focus on impacting the community at large. Rarely do you find the type of service that KLG provides and the amazing human beings(KLG TEAM!) behind all the great work. To date, we have distributed over 1.3 million mental health resources in partnership with KLG and are just getting started.
– Jonny Boucher, Founder of Hope For The Day
Logistically we are not easy to deal with. We travel with large activations and an even larger personnel list. From on-site planning to security to media, KLM has made the process easy and manageable for a company that does not do many activations.
– Mark Bubb, Jeffree Star Cosmetics and Killer Merch
KLG rolled out the red carpet for us on both Warped Tour 25th Anniversary weekends. With zero notice, they collaborated with us on a flawless activation, perfectly tailored for our unique needs. We felt totally supported. Everyone on their team was 100% hustle and 0% pretension. Being a brand new tech company, they somehow made us feel like we’ve always been a part of the family.
Mat Devine, Head of Music Partnerships, Cameo
The first year we began working with KLG, our organization realized the genius and heart behind Kevin and his team. We were a little to unknown non-profit with big plans to change the face of mental health, but we lacked a platform. KLG gave us that platform and audience to reach men and women around the United States and intersect with their life and story at some of the most vital moments in their life. Some of those moments have been the difference between life and death for the people we reached.
Each year on Vans Warped Tour, Kevin and his team ensured our needs were met and emulated the very heart of philanthropy and care for our organization. With time, our organization grew, and because of KLG’s influence, we were named non-profit of the year multiple times. Every year we ask people how they heard about our non-profit and one of the overwhelming responses we receive is that they met us on “Vans Warped Tour.” Had we not partnered with KLG, we’d lack the audience we have today and the impact we have in the music industry. We’re grateful for KLG more than we can every emphatically state.
– Ben Sledge, Community Relations Director at HeartSupport
“It was a true privilege to work with KLG for several years, through our sponsorship of the Vans Warped Tour (Presented by Journeys). Kevin, Kate & the team always treated the Journeys team like family, while supporting and advocating for us as a partner. They were the right mix of collaborative and creative, while always maintaining their strategic vision. Each year we were part of the tour, KLG provided us with unique opportunities to empower our store employees, and to engage with our core customers all across the United States and Canada. Our involvement with Warped Tour was certainly a career highlight for me personally, and a major milestone for Journeys as a company.”
– Adam Sloan, Director of Entertainment & New Media, Journeys Group
Keep A Breast would not be what it is today without Kevin Lyman. He has a magical ability to knowing what’s going on everywhere. 20 years ago, Kevin heard about what KAB was doing and immediately invited us on the Vans Warped Tour. I always say that Kevin breaks bands – but he’s done the same for countless nonprofits as well, KAB included. Through Warped Tour, he has enabled us to reach millions of teens and young adults with breast health education and support in a truly unique and meaningful way. We will forever be grateful for all of the opportunities, and can’t wait to see what else the future holds!
– Shaney Jo Darden, Founder & CCO, Keep-A-Breast
The Kevin Lyman Group was a real asset to the Old Settler’s Music Festival team, not just by bringing new sponsors to the table, but also with the way they worked the event. Especially impressive was how they took care of our sponsors – making sure they got everything that was promised and making them feel comfortable and valued. I enjoyed working with them.
– Jean Spivey, Executive Director, Old Settlers Music Festival
My partnership with Kevin goes back a decade, to the complete infancy of my career and company. Their knowledge of youth culture as well as event organization and production is second to none, whenever I needed help with something the KLG team was there for me. I can honestly say that without his support and the support of his team we would not have achieved the same level of success that we have. You’re not going to find a better partner out there than Kevin Lyman Group.
– Jake Round, President Pure Noise
Warped Tour has been an important part of the Rise story. From bolstering many of our artists’ careers to serving as the springboard for plenty others, the tour has played an integral role in Rise’s growth as a company. The exposure that the festival provided to our bands over the years has been absolutely key in their development, and most importantly, has provided them with lifelong fans.
Many Rise employees attended Warped over the years, dreaming of one day working in music. We’ve also had numerous employees work the festival as tour managers, merchandisers, and even as artists performing, prior to joining the Rise team. These were some of the best summers of our lives, thanks to KLG creating a community of dedicated music fans who returned to Warped year after year.
KLG’s passion for music is unparalleled, and with their team at the helm, you can count on efficiency, diligence, and stellar communication – providing a top-tier event experience. We’re grateful to have had the opportunity to work with them for so many years.
– Sean Heydorn VP Rise Records
We collaborated with KLG not once, but twice to pay tribute to the Vans Warped Tour. We wanted to show the world how important this tour was to the evolution of Rock and Roll. To properly tell a story as important as VWT, collaboration at the highest level was of the utmost importance. The team at KLG helped us deliver a top notch, world class experience for visitors from around the globe.
– Steve Dobo, Director of Sponsorships & Promotions, Rock & Roll Hall of Fame
Working with the Kevin Lyman Group over the past 20 years has been a great experience. We have learned so much from them. Together we built the biggest selling tour compilation in history, with multiple certified Gold album awards.
They are Friendly, helpful, conscious and bright people. They have a deep knowledge of the ever changing marketplace and always manage stay at the forefront of it.
They do more than “work a project” they bring passion, concepts, contacts and experience.
Working with The Kevin Lyman Group has been an invaluable relationship that we hope to continue long into the future.
– Bill Armstrong, SideOneDummy Records
CLEAN Cause was thrilled to have the opportunity to participate in the inaugural 320 Festival presented by KLG. The KLG team was fantastic to partner with and worked with us to ensure we met and exceeded our goals, finding multiple integrations throughout the Festival. We look forward to participating in more events in the future!
– Samantha Fodrowski, CLEAN Cause
The Downtown Las Vegas Events Center curates and produces dozens of events per year. Our partnership with KLG has been invaluable in ensuring a successful event from start to end through securing and working with a multitude of vendors and sponsors.
They have been able to ease the process and reduce one of the many stressors that come along with event production by handling outside partnerships all the way from vetting to the final settlement. They do it all.
– Bud Pico, General Manager, DLVEC